Nutrisystem users struggled to compare static meal plans, often switching back and forth between options without a clear understanding of differences. The goal was to let users build their own plan — and to make the upgrade path to premium options intuitive, not overwhelming.
Objective
Enable users to customize their Nutrisystem plan within the app instead of navigating multiple rigid, pre-set options.
Role
User experience designer, UX research
A modular, guided shopping flow that let users build their ideal Nutrisystem plan without confusion or comparison fatigue.
Initial research revealed friction in the legacy shopping experience. Users frequently toggled between plan options without a clear understanding of the differences, leading to confusion and hesitation.
Activities conducted:
Key insights:
A guided, customizable plan-building flow was introduced to replace the rigid plan selection model. This approach gave users more control over their experience and aligned options with individual goals.
Design prototype highlights:
Testing Outcome:
Originally conceived for the Nutrisystem website, the plan builder was shifted to the mobile app to take advantage of the new backend flexibility and app-specific user behavior.
The Build Your Plan feature became a cornerstone of Nutrisystem’s new mobile app experience, launched alongside a fully reimagined design system.
Implementation details:
Team alignment:
Cross-functional input from product, engineering, and marketing informed key design decisions, ensuring usability goals stayed aligned with business priorities.
This work contributed to Nutrisystem’s shift toward personalized experiences, offering a scalable model for future plan configuration across platforms.
Business Outcomes: