As Nutrisystem expanded their business model to a multi-faceted approach with more flexibility, they needed to revamp their account experience to handle the new needs of the user.
Objective
Improve customer experience for editing and managing their auto-delivery subscription.
Role
User experience manager, contributing designer, project manager
The page was reorganized with flexible modules to serve the needs of both structured plan and meal-club customers and reduce development time.
65% of Nutrisystem’s account traffic comes from mobile users who need to review and update their orders every month. The goal was to make the most used functions easier to find.
We needed to entice users to add more meals to their recurring orders to increase revenue per customer.
Focus on the most-used functions, and provide quick access to them, while balancing business requirements.
Created an easy-to-find module system
Reduced from 4 steps to 1 step
Added ability to adjust items with one click
Full case study available upon request