Jenny Craig needed an app to accompany their new e-commerce business model that would make it easy for the user to understand their meal plan.
Objective
Create an app for Jenny Craig Customers to learn, follow, and track their meal plan.
Role
User experience manager, UX research, strategic decision making
Based on research from actual customers, a completely new journal was designed which allows the user to see their goals and track foods to fulfill them.
Users will see a calorie meter at the top of their journal and empty dots representing their nutritional goals. As they log food, the dots become filled.
Added a prominent log food and scan button, which open a new log food flow.
Focus on the most-used functions, and provide quick access to them, while balancing business requirements.
Modules give a daily snapshot and goals
Highlights nutritional information
1 tap category goal logging
Full case study available upon request